AILA
AILA
Embedded Files
Branding
Branding
Aila is a digital jewelry brand created by a Mexican geologist whose products are designed to highlight the beauty of the earth's minerals and how good they can make us feel when we wear them.
As a new business, Aila sought out a brand identity to show and empower the beauty of a natural female image.
Date
Date
January 2023
Role
Role
Brand Designer
Location
Location
Veracruz, Mex.
Digital Entrepreunership
Team
Team
Designer - Valeria Hernández
Product Owner - Natalia Hernández
Aproach
Aproach
The brand entails of a work of curves and geometric figures based on the irregular shape of minerals and the earth's topography, to highlight Aila's natural and organic personality.
The terracotta and green colors complement the serious cherry and beige tones, resulting in a perfect balance of formality, simplicity and cordiality. The typography is elegant and stable: composed of a modern and elegant sans-serif combined with a semi-rounded typeface that conveys coziness and a sense of stability.
Identity
Identity
The Logo
The Logo
The logo stands out for its organic composition and fluid shape. It was created from the mixture of the brand owner's hand-drawn line and the concept of a mountain. It is worth mentioning that the product owner's favorite hobby is hiking, an activity that inspired her to idealize the brand image.
Elements
Elements
Print
Print
Social Media
Social Media
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