CRES
CRES
Embedded Files
Editorial Design
Editorial Design
Catalog of products, tools and services for Mexican security and civil protection.
The project involved the redesign of the visual communication and updating of the information of the catalog belonging to the company CRES. In my role within the project, I worked as information compiler and layout designer of the editorial product.
Date
Date
November 2023
Role
Role
Editorial Designer
Location
Location
Veracruz, Mex.
Digital
Team
Team
Art Directive -Jacqueline Lagunas
Designer - Valeria Hernández
Aproach
Aproach
CRES is an industrial safety consulting company that offers a variety of products and services in the field of protection for companies and employees.
Its objective was to refresh its catalog of services without losing its brand identity. They succeeded in maintaining a dynamic, informative and masculine image, but added a touch of modernity. On the other hand, it included a new distribution and design of the elements that would allow the reader to enjoy a satisfactory experience as a user.
In addition, we managed to implement a design that would work to show the products not only through a printed catalog, but also a digital one that would expand the possibility of online sales.
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